We're on a journey toward what should be. We won't stop at what can be. We create products that are better for you—and better for the planet.
We're on a journey toward what should be. We won't stop at what can be. We create products that are better for you—and better for the planet.

FOUNDING VISION

feel better, forever

Our co-founder, Vladimir Vukicevic, shares the personal journey that led him to launch Better & Better with a big ambition.

FOUNDING VISION

feel better, forever

Our co-founder, Vladimir Vukicevic, shares the personal journey that led him to launch Better & Better with a big ambition.

OUR FOUNDING TEAM

Vladimir Vukicevic

CO-FOUNDER & CEO 

“Long before clean and organic products were accessible, I recognized the need for products that are better for our health. With Better & Better, I set out to create products that make it easy to improve your habits and health.”
FAVORITE PRODUCT:

Mary Costa

Co-founder, marketing advisor

"Ditching traditional oral care decades ago transformed my oral health—I love that Better & Better is taking it to the next level by optimizing foundational habits with a focus on whole-body health and earth-friendly choices."

FAVORITE PRODUCT:

Jerry Hu

CO-FOUNDER & COO

"With years of experience in consumer goods and food & beverage supply chain, I'm passionate about creating high-quality products for our health, while being responsible to the planet. Step-by-step, we're making the best choices today, and better tomorrow."

FAVORITE PRODUCT:

OUR FOUNDING TEAM

Vladimir Vukicevic

CO-FOUNDER & CEO 

“Long before clean and organic products were accessible, I recognized the need for products that are better for our health. With Better & Better, I set out to create products that make it easy to improve your habits and health.”
FAVORITE PRODUCT:

Mary Costa

Co-founder, marketing advisor

"Ditching traditional oral care decades ago transformed my oral health—I love that Better & Better is taking it to the next level by optimizing foundational habits with a focus on whole-body health and earth-friendly choices."

FAVORITE PRODUCT:

Jerry Hu

CO-FOUNDER & COO

"With years of experience in consumer goods and food & beverage supply chain, I'm passionate about creating high-quality products for our health, while being responsible to the planet. Step-by-step, we're making the best choices today, and better tomorrow."

FAVORITE PRODUCT:

OUR PURPOSE, OUR PROMISE: BETTER FOR YOU, BETTER FOR THE PLANET

OUR PURPOSE, OUR PROMISE: BETTER FOR YOU, BETTER FOR THE PLANET

out with the bad

From toxins and harsh soaps to polluting plastics, oral care was long overdue for an upgrade. You don’t need harsh ingredients for a healthy smile, so we said no to sodium lauryl sulfate (SLS), fluoride, parabens, GMOs, artificial flavors, colors, and preservatives—forever.

out with the bad

From toxins and harsh soaps to polluting plastics, oral care was long overdue for an upgrade. You don’t need harsh ingredients for a healthy smile, so we said no to sodium lauryl sulfate (SLS), fluoride, parabens, GMOs, artificial flavors, colors, and preservatives—forever.

in with the better

Better means simple, safe, science-backed oral health essentials that support whole-body health. Our dentist-approved formulas are 100% vegan with clean ingredients you recognize.

in with the better

Better means simple, safe, science-backed oral health essentials that support whole-body health. Our dentist-approved formulas are 100% vegan with clean ingredients you recognize.

& Better for the planet

To minimize our impact on the planet, we prioritize earth-friendly materials and natural ingredients, ensuring our products and packaging are better for the planet. We meet the strictest EWG (Environmental Working Group) standards and package in recyclable, eco-friendly materials to eliminate waste. Even better—every subscription purchased results in a tree planted by One Tree Planted: a non-profit committed to global reforestation.

& Better for the planet

To minimize our impact on the planet, we prioritize earth-friendly materials and natural ingredients, ensuring our products and packaging are better for the planet. We meet the strictest EWG (Environmental Working Group) standards and package in recyclable, eco-friendly materials to eliminate waste. Even better—every subscription purchased results in a tree planted by One Tree Planted: a non-profit committed to global reforestation.

our resident experts

Dr. Buddhadev Paul Chaudhuri

PhD, Biomedical electrical engineer

The CEO and Co-founder of Keylika, a startup developing metallodrugs to treat unmet medical needs. He has a PhD with a specialization in biomedical microsystems, focused on transdermal drug delivery devices.
Lisa Windfield
Certified High Performance Coach
With a background in holistic health and meditation, she also coaches with Tony Robbins and leads meditations and training for companies such as the Boston Consulting Group.

Dr. Mark Neveu

PhD, Environmental Toxicology & Experimental Oncology

Dr. Neveu develops and commercializes innovative, clean label delivery systems that support a healthy microbiome. His work has resulted in well over 50 drugs, biologics, and natural health product formulations that have been commercialized for 20 years.

Dr. Jaclyn Tomsic

MD, DMD, FACS, Oral Maxillofacial Surgeon

A board-certified Oral and maxillofacial surgeon (OMF) based out of Cleveland, OH, Dr. Tomsic is qualified oral health expert trained to treat conditions, defects, injuries, and esthetic aspects of the mouth, teeth, jaw, and face.

our resident experts

Our resident doctors, nutritionists, and scientists guide our approaches to cutting-edge research and product innovation.

Dr. Buddhadev Paul Chaudhuri

PhD, Biomedical electrical engineer

The CEO and Co-founder of Keylika, a startup developing metallodrugs to treat unmet medical needs. He has a PhD with a specialization in biomedical microsystems, focused on transdermal drug delivery devices.
Lisa Windfield
Certified High Performance Coach
With a background in holistic health and meditation, she also coaches with Tony Robbins and leads meditations and training for companies such as the Boston Consulting Group.

Dr. Mark Neveu

PhD, Environmental Toxicology & Experimental Oncology

Dr. Neveu develops and commercializes innovative, clean label delivery systems that support a healthy microbiome. His work has resulted in well over 50 drugs, biologics, and natural health product formulations that have been commercialized for 20 years.

Dr. Jaclyn Tomsic

MD, DMD, FACS, Oral Maxillofacial Surgeon

A board-certified Oral and maxillofacial surgeon (OMF) based out of Cleveland, OH, Dr. Tomsic is qualified oral health expert trained to treat conditions, defects, injuries, and esthetic aspects of the mouth, teeth, jaw, and face.

FOLLOW US

Let us be your guide on the way to Better & Better. We promise whimsy and wisdom.

@BECOMEBETTERANDBETTER.

FOLLOW US

Let us be your guide on the way to Better & Better. We promise whimsy and wisdom.

@BECOMEBETTERANDBETTER.

READY TO LEARN MORE?

READY TO LEARN MORE?