Better for you, Better for the planet.

Dentist-recommended natural, vegan oral care—supporting oral & whole-body health.

Better for you, Better for the planet.

Dentist-recommended natural, vegan oral care—supporting oral & whole-body health.

NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.

Toothpaste free of chemicals—and bettered by vegan and organic ingredients.
Natural. Vegan. Organic.
No SLS. No Parabens...
Dentist Approved.

NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.

Toothpaste free of chemicals—and bettered by vegan and organic ingredients.
Natural. Vegan. Organic.
Vegan, clean, and simple—and our organic ingredients are USDA certified.
No SLS. No Parabens...
No artificial flavors, colors, or preservatives. No gluten. Fluoride-free.
Dentist Approved.
Formulated to the strictest standards—it’s safe, gentle, and effective.

STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET

Best Seller

On-the-Go Oral Care Set

Essentials for Travel

Mini Toothpaste & Brush Set

Limited Edition
New

Bamboo Sonic Brushing Set

with Toothpaste Sampler & Floss

Purity Starter Set

Toothpaste with Brush & Floss

Fortify Starter Set

Toothpaste with Brush & Floss

STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET

Best Seller

On-the-Go Oral Care Set

Essentials for Travel

Mini Toothpaste & Brush Set

Limited Edition
New

Bamboo Sonic Brushing Set

with Toothpaste Sampler & Floss

Purity Starter Set

Toothpaste with Brush & Floss

Fortify Starter Set

Toothpaste with Brush & Floss

THE WORLD LOVES BETTER & BETTER

4.5 STARS—OVER 2,700 REVIEWS & COUNTING

5 Stars
This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.
CHARLIE F.
5 Stars
The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.
LISA
5 Stars
Love this Vitamin Mouth Spray! Fast and easy to use. No pill swallowing. Great stuff!
TRACY P.

THE WORLD LOVES BETTER & BETTER

4.5 STARS—OVER 2,700 REVIEWS & COUNTING

5 Stars
This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.
CHARLIE F.
5 Stars
The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.
LISA
5 Stars
Love this Vitamin Mouth Spray! Fast and easy to use. No pill swallowing. Great stuff!
TRACY P.

A BRIGHTER, WHITER, HEALTHIER SMILE

Best Seller

Bamboo Sonic Toothbrush

Powerful, gentle deep clean
best seller

Fortify Toothpaste 2 Pack

Infused with Hydroxyapatite
best seller
Better & Better Balance Vitamin Mouth Spray | White Bottle with Spray Nozzle | Vitamin Oral Spray with Vitamins C, D, E, B12, B6 and Zinc | Fresh Cucumber Taste | Oral wellness and Immune Support

Balance Vitamin Mouth Spray

Multivitamin Oral & Wellness Support
New

Bamboo Sonic Brushing Set

with Toothpaste Sampler & Floss

Fortify Starter Set

Toothpaste with Brush & Floss

A BRIGHTER, WHITER, HEALTHIER SMILE

Bamboo Sonic Toothbrush

Powerful, gentle deep clean
Best Seller

Fortify Toothpaste 2 Pack

Infused with Hydroxyapatite
best seller
Better & Better Balance Vitamin Mouth Spray | White Bottle with Spray Nozzle | Vitamin Oral Spray with Vitamins C, D, E, B12, B6 and Zinc | Fresh Cucumber Taste | Oral wellness and Immune Support

Balance Vitamin Mouth Spray

Multivitamin Oral & Wellness Support
best seller

Bamboo Sonic Brushing Set

with Toothpaste Sampler & Floss
New

Fortify Starter Set

Toothpaste with Brush & Floss

clean ingredients

ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.

organic coconut oil
organic spearmint
Baking soda
radish root

ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.

organic coconut oil
organic spearmint
Baking soda
radish root

Did You Know Your Mouth is Highly Absorbant?

What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.

Did You Know Your Mouth is Highly Absorbant?

What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

Curated Insights for Your Health, Habits & Happiness