Privacy Policy

Better & Better Co. (“Better & Better”, “we” or “us”), the operator of the site (the “Site”), is committed to preserving the privacy of those who visit and interact with the Site. This privacy policy (the “Privacy Policy”) outlines how we gather and utilize various sources of information obtained during your visit to and use of the Site. This Privacy Policy communicates how, when, and why we gather information about our customers and what we do with it. This Privacy Policy does not apply to other websites to which we link.


Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.



The categories of personal information we collect depend on whether you are a visitor, customer or applicant, and the requirements of applicable law.


Account Creation. If you place an order through for products, services, or a Membership, we will ask you for your name, email address, shipping address, and telephone number, and certain other personal information about yourself.


Your Communications with Us. We collect personal information from you such as email address, phone number, or mailing address when you request information about our products, register for our newsletter, request customer or technical support, apply for a job or otherwise communicate with us.


Surveys. We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.


Social Media Content. We may offer forums, blogs, or social media pages. Any content you provide on these channels will be considered “public” and is not subject to privacy protections.


Information Collected Automatically or From Others

In addition, we may also collect IP address, Internet service provider, user settings, pages viewed, details about your browser and device including unique identifiers, duration and frequency of visits, location, and other data. We may collect this information from your activity on the Site, including information about time spent on particular pages, sections of the Site you visit, and other usage data, or from cookies (as described in more detail below).


Information obtained in connection with the Site may be intermingled with and used by us in conjunction with information obtained through sources other than the Site including both offline and online sources.


How We Use Your Information

We use your information for a variety of business purposes, including to:


Fulfill our contract with you and provide you with our products, such as:

  • Managing your information and accounts;
  • Providing access to certain areas, functionalities, and features of our Site;
  • Communicating with you about your account, activities on our Site and policy changes;
  • Undertaking activities to verify or maintain the quality or safety of a product or service;
  • Processing your payment information using our third-party partners and other payment methods for products purchased;
  • Providing advertising, analytics and marketing services; and
  • Processing applications and transactions.


Analyze and improve our Site and products pursuant to our legitimate interest, such as:

  • Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
  • Measuring interest and engagement in our Site and short-term, transient use, such as contextual customization of ads;
  • Undertaking research for technological development and demonstration;
  • Researching and developing products, services, marketing or security procedures to improve their performance, resilience, reliability or efficiency;
  • Improving, upgrading or enhancing our products and services;
  • Developing new products and services;
  • Ensuring internal quality control
  • Verifying your identity and preventing fraud;
  • Debugging to identify and repair errors that impair existing intended functionality;
  • Enforcing our terms and policies; and
  • Complying with our legal obligations, protecting your vital interest, or as may be required for the public good.


Provide you with additional content and products, such as:

  • Furnishing you with customized materials about offers and products that may be of interest, including new content or products;
  • Auditing relating to interactions, transactions and compliance activities; and
  • Other purposes you consent to, are notified of, or are disclosed when you provide personal information.


Share Content with Friends or Colleagues.


We may offer various tools and functionalities. For example, we may allow you to provide information about your friends through our referral services. Our referral services may allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Site and products.



We use personal information to process and fulfill your orders and to notify you of your order status. Telephone numbers and email addresses are used to contact you regarding your order. Transactions are processed by our third-party payment vendors pursuant to the terms and conditions of their privacy policies and terms of use.



We also use personal information in order to give you a more enjoyable convenient shopping experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your personal information to support and enhance your use of the Site and its features including without limitation: fulfilling your order; providing customer service; tracking email invitations you send; and otherwise supporting your use of the Site.


We may also track your past purchases to provide you with a personalized profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information in accordance with applicable law.


Notice regarding Social Media Platforms and APIs

Our Site may include publicly accessible blogs, forums, social media pages, and private messaging features. By using such services, you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes. In addition, social media buttons such as Facebook and Instagram (that might include widgets such as the “share this” button or other interactive mini-programs) may be on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These social media features are either hosted by a third party or hosted directly on our site. Your interactions with these features apart from your visit to our site are governed by the Privacy Policy of the company providing it.


We may use third party APIs as part of the functionality of our Site. APIs may allow third parties including analytics and advertising partners to collect your personal information for various purposes including to provide analytics services and content that is more relevant to you. For more information about our use of APIs, please contact us as set forth below.


How We Share Your Information


Service Providers

We may share any personal information we collect about you with our third party service providers. We may use third parties to host the Site and provide IT and related services; operate various features available on the Site; send emails; process payments; handle customer service; analyze data; provide search results and links and assist in fulfilling your orders. These other companies will have access to your personal information and other information only as necessary to perform their functions and to the extent permitted by law.


Business Partners

We may provide personal information to business partners with whom we jointly offer products or services. In such cases, our business partner’s name will appear along with ours.



We may share personal information with our affiliated companies.


Advertising Partners

Through our Site, we may allow third party advertising partners to set technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and share such information and other information (such as demographic information and past purchase history) with third party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements for us to you when you visit third party websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising”. We may allow access to other data collected by the Site to share information that may be useful, relevant, valuable or otherwise of interest to you. If you prefer not to share your Personal Information with third party advertising partners, you may follow the instructions below.


Disclosures to Protect Us or Others

We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: protect your, our or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.



Please note that Better & Better reserves the right to and may disclose personal information or other information about you in response to (a) requests from local, state or federal law enforcement officials; (b) any judicial, administrative or similar proceeding or order, such as subpoena; (c) if required by law; or (d) to investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the Site rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.



Please also note that we do reserve the right to transfer your personal information and other information as an asset in connection with a proposed or actual financing, merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control.



In an ongoing effort to better understand our users, our Site, and our products, we might analyze Personal Information and other data in aggregate form in order to operate, maintain, manage, and improve the Site and our products and services. This aggregate information does not identify any individual. We may share this aggregate information with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes.


Do Not Track

Better & Better does not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.



You agree that all information processed by us may be transferred, processed, and stored anywhere in the world, including but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We have taken appropriate safeguards to require that your personal information will remain protected and require our third-party service providers and partners to have appropriate safeguards as well. Further details can be provided upon request.



If you elect to use our referral services for informing a friend about our Site, we will ask you for the friend's name and email address. Better & Better will automatically send the friend an initial email inviting them to visit or transact with the Site. Better & Better may also send additional emails reminding your friend that you referred them. Additionally, you may send additional "reminders" to your friend to remind them to sign up. Better & Better and/or our third-party partners store this information for the sole purpose of sending these referral emails and tracking the success of our referral program. The friend may contact Better & Better to request the removal of this information from our database and to stop receiving reminders.



Our Site may pass "cookies" (a string of information that is sent by a web site to be resident on your system's hard drive, and/or temporarily in your computer's memory blocks). The purpose of a cookie is to tell the web server that you have returned to a particular page. The Site may use cookies in on-line catalogs to keep track of your status and contents of your shopping cart or to retain information gathered in cookies to allow you access to password-protected areas of the Site. You may set your browser to decline cookies. If you do so, however, you may not be able to fully experience some interactive features of the Site.


How We Use Cookies and Automatic Collection Technologies

We, as well as third parties that provide content, advertising, or other functionality on the Site, may use cookies, pixel tags, local storage, and other technologies to automatically collect information through the Site. Our uses of these technologies fall into the following general categories:


  • Operationally Necessary. This includes technologies that allow you access to our Site, applications, and tools that are required to identify irregular site behavior, prevent fraudulent activity and improve security or that allow you to make use of our functionality;
  • Performance Related. We may use technologies to assess the performance of our Site, including as part of our analytic practices to help us understand how our visitors use the Site;
  • Functionality Related. We may use technologies that allow us to offer you enhanced functionality when accessing or using our Site. This may include identifying you when you sign into our Site or keeping track of your specified preferences, interests, or past items viewed;
  • Advertising or Targeting Related. We may use first party or third-party technologies to deliver content, including ads relevant to your interests, on our Site or on third party sites.


Pixel Tags or Beacons

In addition to cookies, we also collect Aggregate Information through the use of "tracking pixels," also known as "beacons." A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a web page and, in combination with a cookie, allows for the collection of information regarding the use of the web page that contains the tracking pixel. We use tracking pixels to tell when an advertisement has been clicked on or otherwise interacted with, and use that information to judge which advertisements are more appealing to users. In some cases, we use third party service providers to help us collect and analyze this information.



We use third–party analytics services (such as Google Analytics, Pinterest, Gorgias, Klaviyo, ViralSweep, FriendBuy, Yahoo Analytics, GA Audiences, New Relic, LiveIntent, and others) to evaluate your use of the Site, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Site you visit, number of links clicked while on the Site, search terms and other similar usage data), and analyze performance metrics. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Site, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.


For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Site.


For Google Analytics, please visit:



We also use one or more third-party services (including Facebook, Google Adwords, and others) to advertise on third-party websites to previous visitors to our Site. These third-party service providers use cookies to serve ads based on a past visit to the Site. Any data collected by such third party service providers will be used in accordance with the privacy policy of such third-party services provider. For more information on such third-party service providers, including how to opt out from certain data collection, please see below.


How We Protect Your Information

We are committed to protecting the information we receive from you. However, Better & Better will not be liable for disclosures of your information, including personal information, due to errors in transmission or unauthorized acts of third parties. We have undertaken commercially reasonable efforts to prevent unauthorized access to data retained in our servers, however, due to the inherent open nature of the Internet, Better & Better cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. Users must accept all risks associated with any data transmission, including the risk that their personal information may be intercepted in transit.





You have certain choices about your personal information. Where you have consented to the processing of your personal information, you may withdraw that consent at any time and prevent further processing by contacting us as described below.


Accessing and Updating Your Personal Information and Preferences

If you have an account, you may access and update your registration information and your preferences to receive email or other communications from us by sending an email to


You may also update or change your personal information or preferences by sending an email to We will take commercially reasonable steps to implement your requests promptly, but you may still receive communications from us for a short period of time as we process your request.


Email and Other Communications

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products you have requested. We may also send you certain non-promotional communications, and you will not be able to opt out of those communications (e.g., communications regarding the Site, your Membership, products or updates to our terms or this Privacy Policy).


We process requests to be placed on do-not-mail, do-not-phone and do-not-contact lists as required by applicable law.


Cookies and Interest-Based Advertising

You may stop or restrict the placement of technologies on your device or remove them by adjusting your preferences as your browser or device permits. The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy, at,,, and Alternatively, for some devices you may use your device's platform controls in your settings to exercise choice.


Please note you must separately opt out in each browser and on each device. Advertisements on third party websites that contain the AdChoices link may have been directed to you based on information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt out of the advertising partners’ use of this information for interest-based advertising purposes.


Your Privacy Rights

In accordance with applicable law, you may have the right to:


  • Access personal information about you consistent with legal requirements. In addition, you may have the right in some cases to receive or have your electronic personal information transferred to another party.
  • Request correction of your personal information where it is inaccurate or incomplete.  In some cases, we may provide self-service tools that enable you to update your personal information or we may refer you to the controller of your personal information who is able to make the correction. 
  • Request deletion of your personal information, subject to certain exceptions prescribed by law.
  • Request restriction of or object to processing of your personal information, including the right to opt in or opt out of the sale of your personal information to third parties, if applicable, where such requests are permitted by law.
  • Obtain categories of personal information we have either disclosed or sold about consumers in California for a business purpose (see below).


If you would like to exercise any of these rights, please log into your account or contact us as set forth below. We will process such requests in accordance with applicable law. To protect your privacy, we will take steps to verify your identity before fulfilling your request.


Data Retention

We store the personal information we receive as described in this Privacy Policy for as long as you use our Site or as necessary to fulfill the purpose(s) for which it was collected, provide our Site and products, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.


Enforcement and Dispute Resolution

Better & Better uses a self-assessment approach to assure compliance with this Privacy Policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible. We encourage interested persons to raise any concerns using the contact information provided, and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of personal information.


Supervisory Authority

If you are located in the European Economic Area or the UK, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.


Children's Privacy and Parental Controls

This Site is not intended for persons under the age of 16, and we have no intention of collecting or soliciting personal information from children. If you are not 16 or older, you are not authorized to use the Site. If a child has provided us with personal information, we will use all reasonable efforts to delete such information from our database.


Links to Third Party Sites

Our Site may contain links to other web sites. Other web sites may also reference or link to our Site. These "other" domains (web sites) are not controlled by Better & Better. We encourage our users to be aware when they leave our Site to read the privacy policies of each and every web site that collects personally identifiable information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other web sites. Visiting these other web sites is at your own risk.


United States of America

Our Site is maintained in the United States of America.


California Residents

This section of the Privacy Policy applies solely to visitors, users, and others who reside in the State of California.


The California Shine the Light law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. We do not share personal information with third parties for their own marketing purposes.


Personal Information We Collect & Share Under the CCPA

We adopt this section to comply with the California Consumer Privacy Act of 2018 (“CCPA”).  Any terms defined in the CCPA have the same meaning when used in this notice.


We collect personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household as described below. Personal information does not include: publicly available information from government records; de-identified or aggregated consumer information; or information excluded from the CCPA.


Your Rights and Choices

To exercise your privacy rights, please submit a verifiable consumer request to us at, or calling us at 1-646-450-8793. Please note that only you, or a person who you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.


We will not discriminate against you for exercising any of your CCPA rights.


You may also opt out of the sharing or “sale” of Personal Information by clicking the “Do Not Sell My Info” link in the footer of this page consistent with applicable law. While there are many positive aspects of the CCPA, California’s definition of “sale” includes transfers that ordinarily may not be thought of as a “sale” in the traditional sense of the word such as serving you an ad reminding you of an order left in your cart.


When we disclose or “sell” your personal information to a third party for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.


The table lists the categories of personal information we have collected from California consumers and disclosed for a business purpose or as part of a sale within the last twelve (12) months.


CCPA Categories of Personal Information Collected:


  • A real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers.
    • For a business purpose: Yes
    • As part of a "sale": Yes
  • Personal information categories described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, address, or telephone number.
    • For a business purpose: Yes
    • As part of a "sale": Yes
  • Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
    • For a business purpose: Yes
    • As part of a "sale": Yes
  • Internet or other electronic network activity information. Browsing history, search history, and information regarding a consumer's interaction with a website, application, or advertisement.
    • For a business purpose: Yes
    • As part of a "sale": Yes
  • Inferences drawn from other personal information. Inferences drawn from the information identified above to create a profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
    • For a business purpose: Yes
    • As part of a "sale": Yes


Categories of Sources

We obtain the categories of personal information listed above from the categories of sources described above link.


Business Purposes

We may use or disclose the personal information we collect for one or more of the following business purposes described above link.


Categories of Third Parties

The categories of third parties are described above link.


Privacy Policy Changes

We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Site indicates your acknowledgement of the Privacy Policy as posted. Please check this page periodically for changes to this Privacy Policy.


If you have any questions about the Privacy Policy, please contact us at:


Better & Better Co.

116 West 23rd Street, 5th Floor

New York, NY 10011



Effective Date:

This Privacy Policy is effective and was last updated on October 14, 2020.