Let's talk about vitamins

Why did we include vitamins in our toothpaste?

Better & Better toothpaste uses a unique natural formula with important nutrients and vitamins. The vitamins are absorbed directly through the mouth, gums, and tongue simply through regular brushing. Clean teeth, healthy body.

Our Energy toothpaste includes vitamins D and B12. 

Vitamin D is essential for immunity, bone strength, and good mood. Over 140 million people in the United States are vitamin D deficient. Lack of vitamin D has profoundly negative effects on tooth development and may lead to periodontitis and gingival inflammation.

Vitamin B12 is essential for the nervous system, immunity, and proper healing. 40 million people in the United States are vitamin B12 deficient. Vitamin B12 also treats canker sores and fosters overall mouth health.

Every ingredient decision we make considers the full health picture.

What amounts of vitamins B12 & D3 are you brushing with?

Each toothpaste tube contains 1,200 micrograms of vitamin D3 (a highly absorbable form of vitamin D). There are approximately 150 brushes per tube, which means there are 8 micrograms of vitamin D3 per brush.

The suggested daily value for vitamin D is 20 micrograms for adults, so if you brush twice per day you're brushing with approximately 80% of the recommended daily value of vitamin D

Each toothpaste tube contains 180 micrograms of vitamin B12. There are approximately 150 brushes per tube, which means there are 1.2 micrograms of vitamin B12 per brush.

The suggested daily value for vitamin B12 is 2.4 micrograms for adults, so if you brush twice per day you're brushing with approximately 100% of the recommended daily value of vitamin B12

Of course, totals vary based on how much toothpaste you may use per brush and the portion that may be absorbed through your mouth. The mouth is highly efficient at absorption (more so than your gut) and can absorb up to 90% of what it comes in contact with.

How are the vitamins absorbed?

The human mouth is full of capillaries and absorbent tissue. The mouth can absorb nutrients and vitamins via buccal and sublingual means. Buccal absorption happens through the lining of the mouth and sublingual is via the tissue under the tongue. This form of delivery has been utilized by doctors for decades to deliver various medications. Vitamins are absorbed through the buccal mucosa into the numerous capillaries and veins lying close to the tissue surface.

Because toothpaste is used through brushing teeth in the mouth, it is active within the mouth for a substantial period of time. Proper oral hygiene with Better & Better toothpaste enables delivery of beneficial nutrients directly into the bloodstream (along with clean and healthy teeth).

No swallowing of the toothpaste is needed.

Why is brushing with vitamins better than just swallowing vitamins?

Vitamins can be absorbed in a variety of ways. The most common manner is direct ingestion through the stomach lining (the gut). For example, if you take a vitamin capsule, the pill dissolves in the stomach, eventually absorbing into the bloodstream.

But many vitamins are not absorbed well by the gastrointestinal tract. Some people have a reduced absorption rate of vitamin D through the intestine. Other nutrients can also be difficult to digest through the stomach and may cause stomach discomfort.

Most vitamin capsules and gummies have many needless and potentially harmful ingredients. Our toothpaste is made from natural ingredients with no unnecessary additives.

That is why we invented the Better & Better vitamin-infused toothpaste. Simply by brushing your teeth, vitamins are absorbed directly into the bloodstream, causing potent and rapid intake.

Bottom line, your mouth is very absorbent.


The Science

Vitamin B-12–fortified toothpaste improves vitamin status in vegans: a 12-wk randomized placebo-controlled study
The American Journal of Clinical Nutrition

Comparison of sublingual vs. intramuscular administration of vitamin B12 for the treatment of patients with vitamin B12 deficiency
Drug Delivery and Translational Research

Effectiveness of Vitamin B12 in Treating Recurrent Aphthous Stomatitis: A Randomized, Double-Blind, Placebo-Controlled Trial
The Journal of the American Board of Family Medicine

A randomized two-way cross over study for comparison of absorption of vitamin D3 buccal spray and soft gelatin capsule formulation in healthy subjects and in patients with intestinal malabsorption
Nutrition Journal

Rate of change of circulating 25-hydroxyvitamin D following sublingual and capsular vitamin D preparations
European Journal of Clinical Nutrition

Sublingual Vitamin D3 Effective In a Patient Resistant To Conventional Vitamin D Supplementation
AACE Clinical Case Reports

Topical vitamin D3: A randomized controlled trial (RCT)
Clinical Nutrition Espen

Investigating Transdermal Delivery of Vitamin D3
AAPS PharmSciTech

Vitamin D Deficiency and Oral Health: A Comprehensive Review

Absorption of vitamin C from the human buccal cavity
British Journal of Nutrition


Start Brushing Better

Energy Toothpaste

Vitamins B12 & D3