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Adult Starter Set - Purity

Adult Starter Set - Purity

$46.99
$46.99 $57.95

Naturally Whitening. Clean. Organic.

Everything you need to upgrade your oral care ritual — vitamin-powered toothpaste, three bamboo brushes, and 200 floss picks that won't outlive the planet. 

Brush better with the friendliest vegan, natural, and clean ingredients you recognize—and are superior in cleaning to the chemicals you’re used to.

Choose: Purity
30-Day Money Back Guarantee

NATURAL & ORGANIC

VEGAN

SLS-FREE

SAFE & GENTLE

FLUORIDE-FREE

MADE IN THE USA

CRUELTY-FREE
Better & Better

Toothpaste so pure, it's kind of remarkable.

Made with the cleanest ingredients, our toothpaste brightens and cleans safely. We’re formulated the strictest of ingredient standards with EWG's (Environmental Working Group) safest ingredient ratings.
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Just brush-brush-brush.

Get a cleaner clean and brighter smile every day with gentle scrubbers and vegan ingredients. Our Fresh Mint flavor is a combination of organic spearmint, peppermint, and menthol—sure to leave your mouth cool and breath fresh.

 OUR INGREDIENTS
Better & Better

Why vitamin D + calcium in toothpaste?

Your enamel is about 90% hydroxyapatite, a mineral your body builds from calcium. Every day, acids from food and drinks pull a little of that mineral back out. Fortify is designed to help put it back.

Vitamin D does the directing. It stimulates the natural process that pulls calcium and hydroxyapatite into your teeth. The calcium and micro-hydroxyapatite in Fortify are the raw material. Together they help remineralize enamel and prevent cavities, no fluoride needed. No one else does this.

And because the mouth is highly absorbent, every two-minute brush delivers a daily microdose of vitamins right where your smile needs it. Think of it as a coat of armor for your enamel.
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Better for the planet, sugarcane tubes.

Our sugarcane tubes are easy to squeeze, BPA-free, carbon neutral, and recyclable (just be sure to check your local recycling guidelines).

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These statements have not been evaluated by the Food and Drug Administration (FDA). This product is not intended to diagnose, treat, cure or prevent any disease.