Better for you. Better for the planet.
Natural, vegan oral care—dentist-approved for better oral & whole-body health.
Better for you. Better for the planet.
Natural, vegan oral care—dentist-approved for better oral & whole-body health.
A BRIGHTER, WHITER, HEALTHIER SMILE
A BRIGHTER, WHITER, HEALTHIER SMILE
NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.
Toothpaste free of chemicals—and bettered by vegan and organic ingredients.
Natural. Vegan. Organic.
No SLS. No Parabens...
Dentist Approved.
NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.
Toothpaste free of chemicals—and bettered by vegan and organic ingredients.
Natural. Vegan. Organic.
Vegan, clean, and simple—and our organic ingredients are USDA certified.
No SLS. No Parabens...
No artificial flavors, colors, or preservatives. No gluten. Fluoride-free.
Dentist Approved.
Formulated to the strictest standards—it’s safe, gentle, and effective.
THE WORLD LOVES BETTER & BETTER
4.5 STARS—OVER 2,700 REVIEWS & COUNTING
THE WORLD LOVES BETTER & BETTER
4.5 STARS—OVER 2,700 REVIEWS & COUNTING
STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET
STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET
clean ingredients
ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.
organic coconut oil
organic spearmint
Baking soda
radish root
ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.
organic coconut oil
organic spearmint
Baking soda
radish root
Did You Know Your Mouth is Highly Absorbant?
What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.
Did You Know Your Mouth is Highly Absorbant?
What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.