Better for you. Better for the planet.
Natural, vegan oral care—dentist-approved for better oral & whole-body health.
Better for you. Better for the planet.
Natural, vegan oral care—dentist-approved for better oral & whole-body health.
A BRIGHTER, WHITER, HEALTHIER SMILE
A BRIGHTER, WHITER, HEALTHIER SMILE
NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.
Toothpaste free of chemicals—and bettered by vegan and organic ingredients.
Natural. Vegan. Organic.
No SLS. No Parabens...
Dentist Approved.
NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.
Toothpaste free of chemicals—and bettered by vegan and organic ingredients.
Natural. Vegan. Organic.
Vegan, clean, and simple—and our organic ingredients are USDA certified.
No SLS. No Parabens...
No artificial flavors, colors, or preservatives. No gluten. Fluoride-free.
Dentist Approved.
Formulated to the strictest standards—it’s safe, gentle, and effective.
THE WORLD LOVES BETTER & BETTER
4.5 STARS—OVER 2,700 REVIEWS & COUNTING
This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.
CHARLIE F.
The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.
LISA
Love this Vitamin Mouth Spray! Fast and easy to use. No pill swallowing. Great stuff!
TRACY P.
THE WORLD LOVES BETTER & BETTER
4.5 STARS—OVER 2,700 REVIEWS & COUNTING
This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.
CHARLIE F.
The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.
LISA
Love this Vitamin Mouth Spray! Fast and easy to use. No pill swallowing. Great stuff!
TRACY P.
STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET
Purity Starter Set
Toothpaste with Brush & Floss
Bamboo Sonic Brushing Set
with Toothpaste Sampler & Floss
Mini Toothpaste & Brush Set
Limited Edition
Fortify Starter Set
Toothpaste with Brush & Floss
On-the-Go Oral Care Set
Essentials for Travel
New
Bamboo Sonic Premium Set
with Fortify Toothpaste
Best Seller
New
Bamboo Sonic Complete Set
with Fortify Toothpaste
STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET
Purity Starter Set
Toothpaste with Brush & Floss
Bamboo Sonic Brushing Set
with Toothpaste Sampler & Floss
Mini Toothpaste & Brush Set
Limited Edition
Fortify Starter Set
Toothpaste with Brush & Floss
On-the-Go Oral Care Set
Essentials for Travel
New
Bamboo Sonic Premium Set
with Fortify Toothpaste
Best Seller
New
Bamboo Sonic Complete Set
with Fortify Toothpaste
clean ingredients
ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.
organic coconut oil
organic spearmint
Baking soda
radish root
ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.
organic coconut oil
organic spearmint
Baking soda
radish root
Did You Know Your Mouth is Highly Absorbant?
What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.
Did You Know Your Mouth is Highly Absorbant?
What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.
