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Better for you, Better for the planet.

Natural, vegan oral care—dentist-approved for better oral & whole-body health.
Buy toothpaste
Buy toothbrush
Explore all

Better for you, Better for the planet.

Natural, vegan oral care—dentist-approved for better oral & whole-body health.
Buy toothpaste
Buy toothbrush
Explore all

NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.

Toothpaste free of chemicals—and bettered by vegan and organic ingredients.
Natural. Vegan. Organic.
No SLS. No Parabens...
Dentist Approved.
Discover our ingredients

NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.

Toothpaste free of chemicals—and bettered by vegan and organic ingredients.
Natural. Vegan. Organic.
Vegan, clean, and simple—and our organic ingredients are USDA certified.
No SLS. No Parabens...
No artificial flavors, colors, or preservatives. No gluten. Fluoride-free.
Dentist Approved.
Formulated to the strictest standards—it’s safe, gentle, and effective.
Discover our ingredients

THE WORLD LOVES BETTER & BETTER

4.5 STARS—OVER 2,700 REVIEWS & COUNTING

5 Stars
This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.
CHARLIE F.
5 Stars
The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.
LISA
5 Stars
Love this Vitamin Mouth Spray! Fast and easy to use. No pill swallowing. Great stuff!
TRACY P.

THE WORLD LOVES BETTER & BETTER

4.5 STARS—OVER 2,700 REVIEWS & COUNTING

5 Stars
This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.
CHARLIE F.
5 Stars
The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.
LISA
5 Stars
Love this Vitamin Mouth Spray! Fast and easy to use. No pill swallowing. Great stuff!
TRACY P.

STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET

Best Seller

On-the-Go Oral Care Set

Essentials for Travel

Mini Toothpaste & Brush Set

Limited Edition
New

Bamboo Sonic Brushing Set

with Toothpaste Sampler & Floss

Purity Starter Set

Toothpaste with Brush & Floss

Fortify Starter Set

Toothpaste with Brush & Floss

STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET

Best Seller

On-the-Go Oral Care Set

Essentials for Travel

Mini Toothpaste & Brush Set

Limited Edition
New

Bamboo Sonic Brushing Set

with Toothpaste Sampler & Floss

Purity Starter Set

Toothpaste with Brush & Floss

Fortify Starter Set

Toothpaste with Brush & Floss

clean ingredients

ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.

organic coconut oil
organic spearmint
Baking soda
radish root

ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.

organic coconut oil
organic spearmint
Baking soda
radish root

Did You Know Your Mouth is Highly Absorbant?

What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.
Clinical Studies

Did You Know Your Mouth is Highly Absorbant?

What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.
Clinical Studies

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

Curated Insights for Your Health, Habits & Happiness

Should You Worry About Carrageenan In Your Toothpaste?
5 Ways Your Oral Health Impacts Your Sleep
How to Brush Your Dog’s Teeth: Please Your Vet and Your Pet
How Kids Can Maintain Their Dental Health Over Summer Break: 5 Tips from Dr. Jacci
Here’s How Much Toothpaste to Use (Hint: You’re Probably Using Too Much)
Sonic Toothbrush: How It Works, Why It’s Better, and How to Use It
Bone Loss in Teeth: An Oral Surgeon Explains the Symptoms, Causes, and Treatment Options
What Is the Oral Microbiome? A Doctor Breaks It Down
Toothpaste Allergies: All the Symptoms and Causes You Need to Know Before You Brush
5 Ways Hormonal Changes Can Impact Women’s Oral Health & How to Manage Them
Your Oral Health Depends on These 6 Nutrients. Do You Get Enough?
What’s In Your Dental Floss? These Ingredients May Surprise You
Oral Care During Pregnancy: The Essential Guide for a Mom-to-Be
Curious About Vegan Toothpaste? Read This Before You Brush
6 Links Between Your Oral Health and Mental Health (and How to Manage Them)
When Can Kids Use Adult Toothpaste? An Oral Surgeon Explains
3 Reasons Xylitol Is Good For Your Teeth (and How to Use It)
Should You Brush Your Teeth Before or After Drinking Coffee?
How to Brush After Getting Your Wisdom Teeth Removed: An Oral Surgeon Explains
Sonic vs. Electric Toothbrushes: 4 Key Differences, Explained
Is Sparkling Water Bad for Your Teeth? We Settled the Debate
Xylitol for Dry Mouth: How It Works and 3 Ways to Use It
Does B12 Give You Energy? Here’s What to Expect When You Take It
Liquid Vitamins: How They Work and 4 Reasons They’re Better than Standard Supplements
Dr. Jacci’s Tips for Staying Healthy for the Holidays
Balance Vitamin Mouth Spray - Oral Spray for Bad Breath, Dry Mouth with a daily dose of liquid multi vitamins
Balance, Explained - By CEO & Co-founder Vladimir Vukicevic
Got Canker Sores? Vitamin B12 Could Be the Answer
Dr. Jacci on The Surprising Subject We Can't Ignore in Oral Care: Domestic Violence
Dental Probiotics: How They Work, 7 Benefits, and How to Take Them
Hydroxyapatite Toothpaste Is the Future of Oral Care—Science Says So
An Oral Surgeon Reveals the Top 3 Reasons Patients End Up in Her Chair
Are Teeth Bones? Here’s the Difference (and Why It Matters)
Ask the Dentist: What Happens If You Don’t Floss Your Teeth?
What’s in My Bag: Dr. Jacci’s Summer Travel Essentials
Here’s When to Replace Your Toothbrush (and Why It Matters)
Is There a “Best” Time to Take Vitamin D? Science Says “Maybe”
How Long Does It Take Vitamins to Work - Blog Article Image
How Long Does It Take for Vitamins to Work? It Depends On 5 Factors
Sublingual Vitamins: The Cheat Code for Nutrient Intake
Dr. Jacci’s Guide to The Best Vitamins for Oral Wellness
How to Take Sublingual Vitamin B12 (Hint: Use Your Toothbrush)
Getting Vegan Vitamin D Is Easier Than You Think
Should You Avoid Fluoride In Toothpaste? 3 Factors to Consider
Enamel Hypoplasia: How to Spot the Symptoms (and Treat Them)
A Doctor Explains: The Best Way to Get Your Vitamins
Bad Breath? A Zinc Deficiency Might Be to Blame
Posture and Your Oral Health
Vitamin D2 vs. D3: Which Type Should You Take?
5 Dental Floss Alternatives: Say Goodbye to String
Is Mouthwash Bad for Your Mouth? Dr. Jacci’s Take
5 Natural Emergen-C Alternatives Backed by Science, Not Slogans
Here’s Why SLS Is In Your Toothpaste (and Why It’s a Problem)
Sun Science: Can You Get Vitamin D Through a Window?
When You Don’t Brush Your Teeth, Your Whole Body Pays the Price

Curated Insights for Your Health, Habits & Happiness

Should You Worry About Carrageenan In Your Toothpaste?
5 Ways Your Oral Health Impacts Your Sleep
How to Brush Your Dog’s Teeth: Please Your Vet and Your Pet
How Kids Can Maintain Their Dental Health Over Summer Break: 5 Tips from Dr. Jacci
Here’s How Much Toothpaste to Use (Hint: You’re Probably Using Too Much)
Sonic Toothbrush: How It Works, Why It’s Better, and How to Use It
Bone Loss in Teeth: An Oral Surgeon Explains the Symptoms, Causes, and Treatment Options
What Is the Oral Microbiome? A Doctor Breaks It Down
Toothpaste Allergies: All the Symptoms and Causes You Need to Know Before You Brush
5 Ways Hormonal Changes Can Impact Women’s Oral Health & How to Manage Them
Your Oral Health Depends on These 6 Nutrients. Do You Get Enough?
What’s In Your Dental Floss? These Ingredients May Surprise You
Oral Care During Pregnancy: The Essential Guide for a Mom-to-Be
Curious About Vegan Toothpaste? Read This Before You Brush
6 Links Between Your Oral Health and Mental Health (and How to Manage Them)
When Can Kids Use Adult Toothpaste? An Oral Surgeon Explains
3 Reasons Xylitol Is Good For Your Teeth (and How to Use It)
Should You Brush Your Teeth Before or After Drinking Coffee?
How to Brush After Getting Your Wisdom Teeth Removed: An Oral Surgeon Explains
Sonic vs. Electric Toothbrushes: 4 Key Differences, Explained
Is Sparkling Water Bad for Your Teeth? We Settled the Debate
Xylitol for Dry Mouth: How It Works and 3 Ways to Use It
Does B12 Give You Energy? Here’s What to Expect When You Take It
Liquid Vitamins: How They Work and 4 Reasons They’re Better than Standard Supplements
Dr. Jacci’s Tips for Staying Healthy for the Holidays
Balance Vitamin Mouth Spray - Oral Spray for Bad Breath, Dry Mouth with a daily dose of liquid multi vitamins
Balance, Explained - By CEO & Co-founder Vladimir Vukicevic
Got Canker Sores? Vitamin B12 Could Be the Answer
Dr. Jacci on The Surprising Subject We Can't Ignore in Oral Care: Domestic Violence
Dental Probiotics: How They Work, 7 Benefits, and How to Take Them
Hydroxyapatite Toothpaste Is the Future of Oral Care—Science Says So
An Oral Surgeon Reveals the Top 3 Reasons Patients End Up in Her Chair
Are Teeth Bones? Here’s the Difference (and Why It Matters)
Ask the Dentist: What Happens If You Don’t Floss Your Teeth?
What’s in My Bag: Dr. Jacci’s Summer Travel Essentials
Here’s When to Replace Your Toothbrush (and Why It Matters)
Is There a “Best” Time to Take Vitamin D? Science Says “Maybe”
How Long Does It Take Vitamins to Work - Blog Article Image
How Long Does It Take for Vitamins to Work? It Depends On 5 Factors
Sublingual Vitamins: The Cheat Code for Nutrient Intake
Dr. Jacci’s Guide to The Best Vitamins for Oral Wellness
How to Take Sublingual Vitamin B12 (Hint: Use Your Toothbrush)
Getting Vegan Vitamin D Is Easier Than You Think
Should You Avoid Fluoride In Toothpaste? 3 Factors to Consider
Enamel Hypoplasia: How to Spot the Symptoms (and Treat Them)
A Doctor Explains: The Best Way to Get Your Vitamins
Bad Breath? A Zinc Deficiency Might Be to Blame
Posture and Your Oral Health
Vitamin D2 vs. D3: Which Type Should You Take?
5 Dental Floss Alternatives: Say Goodbye to String
Is Mouthwash Bad for Your Mouth? Dr. Jacci’s Take
5 Natural Emergen-C Alternatives Backed by Science, Not Slogans
Here’s Why SLS Is In Your Toothpaste (and Why It’s a Problem)
Sun Science: Can You Get Vitamin D Through a Window?
When You Don’t Brush Your Teeth, Your Whole Body Pays the Price

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© 2020-2024 Better & Better®, All Rights Reserved.
These statements have not been evaluated by the Food and Drug Administration (FDA). This product is not intended to diagnose, treat, cure or prevent any disease.
Privacy Policy
Terms
Sweepstakes

Get dental tips in your inbox 👇

shop
about
faqs
contact us
© 2020-2024 Better & Better®, All Rights Reserved.
These statements have not been evaluated by the Food and Drug Administration (FDA). This product is not intended to diagnose, treat, cure or prevent any disease.
Privacy Policy
Terms
Sweepstakes