Better for you, Better for the planet.

Dentist-recommended natural, vegan oral care—supporting oral & whole-body health.

Better for you, Better for the planet.

Dentist-recommended natural, vegan oral care—supporting oral & whole-body health.

NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.

Toothpaste free of chemicals—and bettered by vegan and organic ingredients.

Natural. Vegan. Organic.

No SLS. No Parabens...

Dentist Approved.

our ingredients

NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.

Toothpaste free of chemicals—and bettered by vegan and organic ingredients.

Natural. Vegan. Organic.

Vegan, clean, and simple—and our organic ingredients are USDA certified.

No SLS. No Parabens...

No artificial flavors, colors, or preservatives. No gluten. Fluoride-free.

Dentist Approved.

Formulated to the strictest standards—it’s safe, gentle, and effective.

our ingredients

STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET

Best Seller

On-the-Go Oral Care Set

Essentials for Travel

Mini Toothpaste & Brush Set

Limited Edition

New

Bamboo Sonic Brushing Set

with Toothpaste Sampler & Floss

Purity Starter Set

Toothpaste with Brush & Floss

Fortify Starter Set

Toothpaste with Brush & Floss

STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET

Best Seller

On-the-Go Oral Care Set

Essentials for Travel

Mini Toothpaste & Brush Set

Limited Edition

New

Bamboo Sonic Brushing Set

with Toothpaste Sampler & Floss

Purity Starter Set

Toothpaste with Brush & Floss

Fortify Starter Set

Toothpaste with Brush & Floss

THE WORLD LOVES BETTER & BETTER

4.5 STARS—OVER 2,700 REVIEWS & COUNTING

This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.

CHARLIE F.

The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.

LISA

Love this Vitamin Mouth Spray! Fast and easy to use. No pill swallowing. Great stuff!

TRACY P.

THE WORLD LOVES BETTER & BETTER

4.5 STARS—OVER 2,700 REVIEWS & COUNTING

This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.

CHARLIE F.

The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.

LISA

Love this Vitamin Mouth Spray! Fast and easy to use. No pill swallowing. Great stuff!

TRACY P.

A BRIGHTER, WHITER, HEALTHIER SMILE

Best Seller

Bamboo Sonic Toothbrush

Powerful, gentle deep clean

Mini Toothpaste & Brush Set

Limited Edition

best seller

Fortify Toothpaste 2 Pack

Infused with Hydroxyapatite

best seller

Better & Better Balance Vitamin Mouth Spray | White Bottle with Spray Nozzle | Vitamin Oral Spray with Vitamins C, D, E, B12, B6 and Zinc | Fresh Cucumber Taste | Oral wellness and Immune Support

Balance Vitamin Mouth Spray

Multivitamin Oral & Wellness Support

New

Bamboo Sonic Brushing Set

with Toothpaste Sampler & Floss

Fortify Starter Set

Toothpaste with Brush & Floss

Bamboo Sonic Toothbrush with Travel Case

Perfect Everywhere You Go

A BRIGHTER, WHITER, HEALTHIER SMILE

Bamboo Sonic Toothbrush

Powerful, gentle deep clean

Best Seller

Mini Toothpaste & Brush Set

Limited Edition

Fortify Toothpaste 2 Pack

Infused with Hydroxyapatite

best seller

Better & Better Balance Vitamin Mouth Spray | White Bottle with Spray Nozzle | Vitamin Oral Spray with Vitamins C, D, E, B12, B6 and Zinc | Fresh Cucumber Taste | Oral wellness and Immune Support

Balance Vitamin Mouth Spray

Multivitamin Oral & Wellness Support

best seller

Bamboo Sonic Brushing Set

with Toothpaste Sampler & Floss

New

Fortify Starter Set

Toothpaste with Brush & Floss

Bamboo Sonic Toothbrush with Travel Case

Perfect Everywhere You Go

clean ingredients

ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.

organic coconut oil

organic spearmint

Baking soda

radish root

ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.

organic coconut oil

organic spearmint

Baking soda

radish root

Did You Know Your Mouth is Highly Absorbant?

What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.

Clinical Studies

Did You Know Your Mouth is Highly Absorbant?

What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.

Clinical Studies

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

“Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs.”

Curated Insights for Your Health, Habits & Happiness

How Kids Can Maintain Their Dental Health Over Summer Break: 5 Tips from Dr. Jacci

Here’s How Much Toothpaste to Use (Hint: You’re Probably Using Too Much)

Sonic Toothbrush: How It Works, Why It’s Better, and How to Use It

Bone Loss in Teeth: An Oral Surgeon Explains the Symptoms, Causes, and Treatment Options

What Is the Oral Microbiome? A Doctor Breaks It Down

Toothpaste Allergies: All the Symptoms and Causes You Need to Know Before You Brush

Your Oral Health Depends on These 6 Nutrients. Do You Get Enough?

What’s In Your Dental Floss? These Ingredients May Surprise You

Oral Care During Pregnancy: The Essential Guide for a Mom-to-Be

When You Don’t Brush Your Teeth, Your Whole Body Pays the Price

Curious About Vegan Toothpaste? Read This Before You Brush

Is Sparkling Water Bad for Your Teeth? We Settled the Debate

Xylitol for Dry Mouth: How It Works and 3 Ways to Use It

Does B12 Give You Energy? Here’s What to Expect When You Take It

Liquid Vitamins: How They Work and 4 Reasons They’re Better than Standard Supplements

Dr. Jacci’s Tips for Staying Healthy for the Holidays

Balance Vitamin Mouth Spray - Oral Spray for Bad Breath, Dry Mouth with a daily dose of liquid multi vitamins

Balance, Explained - By CEO & Co-founder Vladimir Vukicevic

Got Canker Sores? Vitamin B12 Could Be the Answer

Dr. Jacci on The Surprising Subject We Can't Ignore in Oral Care: Domestic Violence

Dental Probiotics: How They Work, 7 Benefits, and How to Take Them

Hydroxyapatite Toothpaste Is the Future of Oral Care—Science Says So

An Oral Surgeon Reveals the Top 3 Reasons Patients End Up in Her Chair

Are Teeth Bones? Here’s the Difference (and Why It Matters)

Ask the Dentist: What Happens If You Don’t Floss Your Teeth?

What’s in My Bag: Dr. Jacci’s Summer Travel Essentials

Here’s When to Replace Your Toothbrush (and Why It Matters)

Is There a “Best” Time to Take Vitamin D? Science Says “Maybe”

How Long Does It Take Vitamins to Work - Blog Article Image

How Long Does It Take for Vitamins to Work? It Depends On 5 Factors

Sublingual Vitamins: The Cheat Code for Nutrient Intake

Sun Science: Can You Get Vitamin D Through a Window?

Dr. Jacci’s Guide to The Best Vitamins for Oral Wellness

How to Take Sublingual Vitamin B12 (Hint: Use Your Toothbrush)

Getting Vegan Vitamin D Is Easier Than You Think

Should You Avoid Fluoride In Toothpaste? 3 Factors to Consider

Enamel Hypoplasia: How to Spot the Symptoms (and Treat Them)

A Doctor Explains: The Best Way to Get Your Vitamins

Bad Breath? A Zinc Deficiency Might Be to Blame

Posture and Your Oral Health

Vitamin D2 vs. D3: Which Type Should You Take?

5 Dental Floss Alternatives: Say Goodbye to String

Is Mouthwash Bad for Your Mouth? Dr. Jacci’s Take

Curated Insights for Your Health, Habits & Happiness

How Kids Can Maintain Their Dental Health Over Summer Break: 5 Tips from Dr. Jacci

Here’s How Much Toothpaste to Use (Hint: You’re Probably Using Too Much)

Sonic Toothbrush: How It Works, Why It’s Better, and How to Use It

Bone Loss in Teeth: An Oral Surgeon Explains the Symptoms, Causes, and Treatment Options

What Is the Oral Microbiome? A Doctor Breaks It Down

Toothpaste Allergies: All the Symptoms and Causes You Need to Know Before You Brush

Your Oral Health Depends on These 6 Nutrients. Do You Get Enough?

What’s In Your Dental Floss? These Ingredients May Surprise You

Oral Care During Pregnancy: The Essential Guide for a Mom-to-Be

When You Don’t Brush Your Teeth, Your Whole Body Pays the Price

Curious About Vegan Toothpaste? Read This Before You Brush

Is Sparkling Water Bad for Your Teeth? We Settled the Debate

Xylitol for Dry Mouth: How It Works and 3 Ways to Use It

Does B12 Give You Energy? Here’s What to Expect When You Take It

Liquid Vitamins: How They Work and 4 Reasons They’re Better than Standard Supplements

Dr. Jacci’s Tips for Staying Healthy for the Holidays

Balance Vitamin Mouth Spray - Oral Spray for Bad Breath, Dry Mouth with a daily dose of liquid multi vitamins

Balance, Explained - By CEO & Co-founder Vladimir Vukicevic

Got Canker Sores? Vitamin B12 Could Be the Answer

Dr. Jacci on The Surprising Subject We Can't Ignore in Oral Care: Domestic Violence

Dental Probiotics: How They Work, 7 Benefits, and How to Take Them

Hydroxyapatite Toothpaste Is the Future of Oral Care—Science Says So

An Oral Surgeon Reveals the Top 3 Reasons Patients End Up in Her Chair

Are Teeth Bones? Here’s the Difference (and Why It Matters)

Ask the Dentist: What Happens If You Don’t Floss Your Teeth?

What’s in My Bag: Dr. Jacci’s Summer Travel Essentials

Here’s When to Replace Your Toothbrush (and Why It Matters)

Is There a “Best” Time to Take Vitamin D? Science Says “Maybe”

How Long Does It Take Vitamins to Work - Blog Article Image

How Long Does It Take for Vitamins to Work? It Depends On 5 Factors

Sublingual Vitamins: The Cheat Code for Nutrient Intake

Sun Science: Can You Get Vitamin D Through a Window?

Dr. Jacci’s Guide to The Best Vitamins for Oral Wellness

How to Take Sublingual Vitamin B12 (Hint: Use Your Toothbrush)

Getting Vegan Vitamin D Is Easier Than You Think

Should You Avoid Fluoride In Toothpaste? 3 Factors to Consider

Enamel Hypoplasia: How to Spot the Symptoms (and Treat Them)

A Doctor Explains: The Best Way to Get Your Vitamins

Bad Breath? A Zinc Deficiency Might Be to Blame

Posture and Your Oral Health

Vitamin D2 vs. D3: Which Type Should You Take?

5 Dental Floss Alternatives: Say Goodbye to String

Is Mouthwash Bad for Your Mouth? Dr. Jacci’s Take